Evoke Motorcycles Spain

May 03, 2021

Interview with Jesús de Juan Montoya CEO of Evoke Moto Spain

Entrevista de Evoke Moto con Jesús de Juan Montoya CEO

Jesús de Juan Montoya inside his workshop working on his motorcycles

Evoke Motorcycles : Could you tell us and our readers a little bit about yourself? Jesús de Juan Montoya : As a young boy, I started to tinker with motorcycles. I think I was 14 years old, if not younger when I was tightening screws and regulating my carburetor. My passion for motorcycles grew and continued to grow throughout my childhood. Thanks to my family supporting my dream, in 1996 I started my first motorcycle business in Melilla, selling important brands such as Ducati and Harley-Davidson - that was 25 years ago.

As I mentioned earlier, my passion isn't just for the machines. I love riding my motorcycles. In 2008, 2009 and 2010, I and another 100 motorcyclists toured with Raid through Morocco. The experience was unforgettable.

Additionally I love to modify my motorcycles. My favourite bikes to modify to date have been the H-D 1200 Cup and the Royal Enfield Green Fly. Both have gained  international recognition. They have opened the door to a niche in the market of bike manufacturers in Spain.
Evoke Motorcycles : With such a diverse background in gas motorcycles, why have you chosen electric motorcycles as your new adventure? Jesús de Juan Montoya: I saw the direction that the world of the electric motorcycle was going. Over a number of years, I became interested and started gathering information and learning about different brands. When the time was right, I decided to launch my business.

Evoke Motorcycles:  Do you have any future projects with Evoke Motorcycles? 

Jesús de Juan Montoya: At the moment, EVOKE MOTORCYCLES is preparing to launch its bikes in Spain, under the umbrella of GMI, Grupo Moto Ibérica, which I have the honour of leading. Evoke Moto Spain will have its headquarters in Madrid, in Calle Infanta Mercedes 13, where you will be able to test and purchase electric motorbikes.

With the backing of Evoke Motorcycles, we are also establishing a national distribution network that will focus mainly on the cities of Madrid, Barcelona, Valencia, Alicante, Seville, Malaga, Bilbao; and in Portugal, Lisbon and Porto.

Until the arrival of the first bikes, you can contact us by email on   info@evokemoto.es  and soon on Facebook , LinkedIn , Instagram and our website Evoke Moto Spain.
The first batch of Evoke Motorcycles Urban Classic will arrive in Spain soon.


For more remember to visit Evokemotorcycles.com



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